Since getting into Twitter in a big way, I’ve had a fair amount of experience in running shared accounts.
@aasrn started as a shared account, and @researchwhisper has always been a joint one with @jod999.
Since starting the new job this year, I’ve also been running the @latrobe_HDR stream, and it has recently become a shared account (each of us taking turns to run it for 2 weeks).
Just today, I was asked about what I’d recommend with running a shared account.
I blurted out a heap of things to that person, but thought it might be helpful to others if I noted the key things down.
The specific context I’m talking about is formal university units or academic groups, but this advice would apply across a range of situations.
Who should run it?
Anyone can log into a social media account and start posting things. This doesn’t mean they’re doing it right, or well.
Often, in large organisations like universities, people get handed the task and they may have limited interest in running social media. Sometimes, social media-savvy staff agitate to get their units into the conversation.
For me, this is a basic threshold list for who would be good to run a social media account. This person is:
- Already familiar with (or very willing to learn about) the relevant social media platforms and associated apps. Twitter is not Facebook, and vice versa, but if a person is adept at the nuances of one, they’re more likely to gain expertise in the other.
- Has read/understands your organisation’s social media policy.
- Can do basic image editing tasks (e.g. cropping, brightening/contrast, resizing, save as other image formats).
How should it be run?